What if your business doesn’t use lead scoring? What can be the impact on your turnove if you do not identify your best prospects? Your marketing and sales teams probably have the answers to these questions… and of course, these are not necessarily positive! Most marketers agree that having a lead scoring strategy in place…
If you’re not sure which behaviors should be graded, don’t be afraid to ask your sales team for advice . The latter is probably the best informed about the behaviors adopted by the prospects most likely to become customers. If not, why not ask your customers directly ? What prompted them to buy your products or request your services?…
The requirements around the General Data Protection Regulation are getting stronger and stronger. During a meeting with one of our clients, I heard Laurent start the meeting like this:Over the past 20 years, many challenges have turned into a real opportunity for progress for companies. This is why today, I consider that the General Data…
Creating your WordPress theme makes it very easy to optimize your web pages. You design a site that perfectly meets the needs of your business. Today, there are still a lot of themes (free or licensed) that are unfortunately not optimized. Developing your own tools within your website is an excellent idea for optimizing page loading time, developing…
And yet this is not one of the priorities of many WordPress themes… In reality, the security of a WordPress site is not visually measurable (it is not because a site is ugly, or that it is not in HTTPS, that it is not secure) . According to BDM , there are at least 5…
Reflect your visual identity By creating a layout design on your website, you will customize all the visual elements of a website (colors, fonts, navigation menu, Call To Action, etc.). All these elements are personalized according to your graphic charter in order to reflect the visual identity of your company. Differentiate your brand from the…
Businesses in the 21st century are increasingly caught up in fierce competition . To do this, they must constantly stand out from their competitors and seduce their customers by any legal means. In this context, online reputation is one of the areas that should not be neglected at a time when everyone is present and watching you on the Internet . The stakes…
Improving the reputation of your brand on the Internet is an exercise that takes time. You must also make sure of certain fundamentals before taking any step in this direction. So here are 3 questions you need to ask yourself. To effectively improve the image of a brand on the Internet, it is essential to have an objective…
Once the fundamentals are clearly defined, you must move on to concrete actions. The first action to put in place to develop your e-reputation is to build a visual identity and impose it. So you should think about designing a representative logo . This must convey a clear message. In addition, it will among other things allow customers to quickly recognize…
A brand’s website and social pages are only truly beneficial to your business when they demonstrate your professionalism , show your values , showcase your customers’ opinions , and show off your accomplishments . It is therefore essential to regularly design qualitative, educational and targeted content in order to reflect a serious image to the Internet user. Once that’s done, a lot of the work is…
The responsiveness of the brand is an asset that consumers appreciate. Know that while it’s a good first step to ask for opinions, it’s important to respond, regardless of their nature . So, whether it’s positive or negative reviews , they should absolutely not be ignored. This demonstrates a responsible brand and the dissatisfied Internet user can…
Do you want to create your website for your business and install a theme on WordPress to save time? In this article, you will understand that this is not always a good idea. But then, why create a custom WordPress theme rather than downloading one? Create your own WordPress theme is ideal for developing an effective…
