Better understand the concept of branding

Branding is a person’s perceived representation of a brand, company or product/service.

For a company, it is the general opinion of the public about it.

The image of a brand on the Internet is therefore Spain Phone Number List assessed through what Internet users think of the company, that is to say the way in which they perceive and judge it in relation to its professional activity.

It is constructed by the perception of others .

Different elements come into play to give a brand image. Among these, we can mention in particular:

By their consistency , they return an overall positive opinion to observers (Internet users, customers, prospects). Otherwise, a less pleasant image is perceived by the public.

The importance of improving e-reputation

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The image of a brand is imbued with values ​​and makes it possible to convey strong messages.

Ultimately, it helps improve the trust of the target  and build awareness around the business. It thus helps the company to remain competitive  in relation to competitors and, at the same time, to attract  and retain customers .

But the main problem is that most brands are not UK Email Database perceived as they would like to be.

Undeniably, this means that there are actions to be taken to bring the desired image closer to the perceived image.

So, if your brand image on the Internet as in society no longer symbolizes your vision and your values, it is high time to take concrete action to achieve your goals.