The NPS is easy to set up, inexpensive and simple to measure. It allows companies to react quickly to a deteriorating situation and to implement very targeted actions to improve general satisfaction. Through this indicator, companies make informed decisions and develop their activities. Thanks to online survey software, it is very easy to use this…
NPS is calculated by subtracting the percentage of customers who gave a rating of 0-6 (referred to as “detractors”) from the percentage of customers who gave a rating of 9-10 (referred to as “promoters”). Answers 7 and 8 are considered neutral and are not taken into account in the calculation. For example, if 60% of…
PUBLISHED ON JANUARY 11, 2023 BYAUTHOR AUDREY TIPSNO COMMENTS The Net Promoter Score (NPS) is a key performance indicator used by many companies to measure the satisfaction and level of commitment of their customers. . It then becomes easier to adjust your strategy based on consumer feedback and feedback to deliver a better customer experience….
HTML buttons are an effective way to guide your users through your website and give them ways to interact. Buttons can be used to create links, forms, call-to-action (CTA) buttons … L on W3C . This free tool will help you discover hierarchy and syntax errors in your code. Ideal for finding what you could improve on your web…
Do you want to develop optimized web pages on your website? Are you running out of ideas to fill your web pages? Then you’ve come to the right place! In order to improve the UX of your web pages, it is possible to display its content in various forms: Tables, images, bulleted lists. In this…
It all depends on the type of film – fiction, animation, documentary, art & essay the average for French films is around 10% of the total budget. What are the main communication media of a film. The main communication media are trailers. display advertising (print), publications in the press and promotion on the web, mainly…
First determine your goals. Some goals are not viable for a pop-up store. If your results are mixed on the Internet or if your finances are not very stable, it is strongly advised not to open its pop-up store. How to best prepare for the opening of a pop-up store? In order to put the…
There are many types of pop-up stores. To find out which one suits you, define your objectives in advance and prepare a small market study. With these elements in hand, you will decide if it is appropriate to create a pop-up store. Once launched, choose a location and precisely define your communication plan. It is…
Your communication campaigns must be deployed several weeks before your pop-up is held, but also throughout the duration of the event. So set up a marketing calendar and plan all the actions to be taken. As an entrepreneur of an online store, your strength lies in mastering Digital Marketing. You certainly have all the means…
Before you even start promoting your pop-up store, do some market research to find the perfect venue and make sure it meets all of your criteria. For this, check with your current customers or with your potential customers. For this, nothing better than qualitative or quantitative questionnaires . , choose a store with a lot of traffic….
If the majority of your e-commerce site’s customers are in Paris or Marseille, it may be beneficial to reach out to them by opening a pop-up store. This objective has great advantages, because you already know your customers. Your communication will then be much easier. In this case, with the opening of this pop-up, you…
If you have your own e-commerce business, you have certainly already thought about opening a physical store. The creation of a concept store, a showroom or any type of Pop-up Store offers many advantages. nBut it also presents a number of risks. It is also the exchange last week with Arthur d’Hausen , expert in Digital Marketing ,…
