There are great logo design platforms online. A website like Tailor Brands, for example, allows you to do this with remarkable ease. Simply enter the name of your business in the dedicated field, then a slogan if you wish. The platform then provides access to thousands of graphics options, fully customizable to suit your business model and preferences….
There’s no point in having a flawless design if the message behind it isn’t viable. The goal of your logo should be to convey the underlying values associated with your brand. To help you answer these questions, for example, make a list of words that best describe the brand. From this list, create a template…
In an ocean of services and products, it is important to stand out on search engines. Would you let your car’s paint chip? The same goes for a logo, you have to take care of it. Since your SEO ranking is the key to your success on the Internet, your logo must stand out on…
If it is an unparalleled tool, e-commerce exposes your brand to increasingly fierce and varied competition. This is why it is essential to know how to renew yourself at all times. With this in mind, rethinking the design of your logo, the first representative of your brand in front of a customer, is one of…
Not necessarily, it depends on your company and your target audience. It is better to centralize your efforts on one, two or three networks than to have all the networks without updating them. Which social network to use to grow your business? If you’re targeting children between the ages of 10 and 18, you’ll find…
This section details the important steps to follow to create an effective Digital Marketing strategy. Understand the different platforms and tools To get the most out of Digital Marketing, it is essential to create an effective strategy that takes into account several channels and digital tools available. First, you need to understand the main digital…
Well, now that I have convinced you (I hope) to involve your team in choosing your end-of-year gifts, don’t forget that Digital Marketing can be a great source of ideas. Here are some of my own! Laurent has been supporting the “ Un Enfant par la Main ” association for years … And I’m a fan of…
Once the most original idea possible has been found, it is generally necessary to find a service provider to produce the object or the gift. Sometimes the giveaway can be created in-house. But in general, it’s too time-consuming a task to do in-house. So, an original New Year’s gift is often also synonymous with discovering new…
Do you sometimes say to yourself “How can we do things differently this year for New Year’s greetings to customers”? I know this has been a real subject for Laurent since he became an entrepreneur. Here is what Laurent thinks about it, who was talking to me while preparing his Christmas presents: I have been…
Digital Marketing has become an essential practice for companies wishing to grow and improve their visibility Profitability First of all, it is important to note that Digital Marketing is very profitable. Digital marketing campaigns can be done on a minimal budget and provide excellent exposure for the company’s brand. Measure the Return on Investment of all…
During this article, I told you about the importance of involving your company’s team in end-of-year gifts for your customers. I really think it’s a great way to get more creative ideas. But also to please your employees by involving them in their company. Then, I gave you some ideas for communication campaigns to differentiate…
If you follow my advice and recommendations, you probably already have a Content Marketing strategy in place. For your New Year wishes, you could write content specifically dedicated to your customers. This content would be the epitome of your professional expertise . An article (or white paper) that is both very useful, relevant for your customers and…
