Businesses in the 21st century are increasingly caught up in fierce competition . To do this, they must constantly stand out from their competitors and seduce their customers by any legal means. In this context, online reputation is one of the areas that should not be neglected at a time when everyone is present and watching you on the Internet . The stakes…
Improving the reputation of your brand on the Internet is an exercise that takes time. You must also make sure of certain fundamentals before taking any step in this direction. So here are 3 questions you need to ask yourself. To effectively improve the image of a brand on the Internet, it is essential to have an objective…
Once the fundamentals are clearly defined, you must move on to concrete actions. The first action to put in place to develop your e-reputation is to build a visual identity and impose it. So you should think about designing a representative logo . This must convey a clear message. In addition, it will among other things allow customers to quickly recognize…
A brand’s website and social pages are only truly beneficial to your business when they demonstrate your professionalism , show your values , showcase your customers’ opinions , and show off your accomplishments . It is therefore essential to regularly design qualitative, educational and targeted content in order to reflect a serious image to the Internet user. Once that’s done, a lot of the work is…
The responsiveness of the brand is an asset that consumers appreciate. Know that while it’s a good first step to ask for opinions, it’s important to respond, regardless of their nature . So, whether it’s positive or negative reviews , they should absolutely not be ignored. This demonstrates a responsible brand and the dissatisfied Internet user can…
Do you want to create your website for your business and install a theme on WordPress to save time? In this article, you will understand that this is not always a good idea. But then, why create a custom WordPress theme rather than downloading one? Create your own WordPress theme is ideal for developing an effective…
There are great logo design platforms online. A website like Tailor Brands, for example, allows you to do this with remarkable ease. Simply enter the name of your business in the dedicated field, then a slogan if you wish. The platform then provides access to thousands of graphics options, fully customizable to suit your business model and preferences….
There’s no point in having a flawless design if the message behind it isn’t viable. The goal of your logo should be to convey the underlying values associated with your brand. To help you answer these questions, for example, make a list of words that best describe the brand. From this list, create a template…
In an ocean of services and products, it is important to stand out on search engines. Would you let your car’s paint chip? The same goes for a logo, you have to take care of it. Since your SEO ranking is the key to your success on the Internet, your logo must stand out on…
If it is an unparalleled tool, e-commerce exposes your brand to increasingly fierce and varied competition. This is why it is essential to know how to renew yourself at all times. With this in mind, rethinking the design of your logo, the first representative of your brand in front of a customer, is one of…
Not necessarily, it depends on your company and your target audience. It is better to centralize your efforts on one, two or three networks than to have all the networks without updating them. Which social network to use to grow your business? If you’re targeting children between the ages of 10 and 18, you’ll find…
This section details the important steps to follow to create an effective Digital Marketing strategy. Understand the different platforms and tools To get the most out of Digital Marketing, it is essential to create an effective strategy that takes into account several channels and digital tools available. First, you need to understand the main digital…
