This section details the important steps to follow to create an effective Digital Marketing strategy. Understand the different platforms and tools To get the most out of Digital Marketing, it is essential to create an effective strategy that takes into account several channels and digital tools available. First, you need to understand the main digital…
Well, now that I have convinced you (I hope) to involve your team in choosing your end-of-year gifts, don’t forget that Digital Marketing can be a great source of ideas. Here are some of my own! Laurent has been supporting the “ Un Enfant par la Main ” association for years … And I’m a fan of…
Once the most original idea possible has been found, it is generally necessary to find a service provider to produce the object or the gift. Sometimes the giveaway can be created in-house. But in general, it’s too time-consuming a task to do in-house. So, an original New Year’s gift is often also synonymous with discovering new…
Do you sometimes say to yourself “How can we do things differently this year for New Year’s greetings to customers”? I know this has been a real subject for Laurent since he became an entrepreneur. Here is what Laurent thinks about it, who was talking to me while preparing his Christmas presents: I have been…
Digital Marketing has become an essential practice for companies wishing to grow and improve their visibility Profitability First of all, it is important to note that Digital Marketing is very profitable. Digital marketing campaigns can be done on a minimal budget and provide excellent exposure for the company’s brand. Measure the Return on Investment of all…
During this article, I told you about the importance of involving your company’s team in end-of-year gifts for your customers. I really think it’s a great way to get more creative ideas. But also to please your employees by involving them in their company. Then, I gave you some ideas for communication campaigns to differentiate…
If you follow my advice and recommendations, you probably already have a Content Marketing strategy in place. For your New Year wishes, you could write content specifically dedicated to your customers. This content would be the epitome of your professional expertise . An article (or white paper) that is both very useful, relevant for your customers and…
The NPS is easy to set up, inexpensive and simple to measure. It allows companies to react quickly to a deteriorating situation and to implement very targeted actions to improve general satisfaction. Through this indicator, companies make informed decisions and develop their activities. Thanks to online survey software, it is very easy to use this…
NPS is calculated by subtracting the percentage of customers who gave a rating of 0-6 (referred to as “detractors”) from the percentage of customers who gave a rating of 9-10 (referred to as “promoters”). Answers 7 and 8 are considered neutral and are not taken into account in the calculation. For example, if 60% of…
PUBLISHED ON JANUARY 11, 2023 BYAUTHOR AUDREY TIPSNO COMMENTS The Net Promoter Score (NPS) is a key performance indicator used by many companies to measure the satisfaction and level of commitment of their customers. . It then becomes easier to adjust your strategy based on consumer feedback and feedback to deliver a better customer experience….
HTML buttons are an effective way to guide your users through your website and give them ways to interact. Buttons can be used to create links, forms, call-to-action (CTA) buttons … L on W3C . This free tool will help you discover hierarchy and syntax errors in your code. Ideal for finding what you could improve on your web…
Do you want to develop optimized web pages on your website? Are you running out of ideas to fill your web pages? Then you’ve come to the right place! In order to improve the UX of your web pages, it is possible to display its content in various forms: Tables, images, bulleted lists. In this…
