Businesses in the 21st century are increasingly caught up in fierce competition . To do this, they must constantly stand out from their competitors and seduce their customers by any legal means. In this context, online reputation is one of the areas that should not be neglected at a time when everyone is present and watching you on the Internet . The stakes are therefore high. This is why I asked Dimitri Hubert , Community Manager , to show you how to improve your brand image on the Internet in order to please your customers and prospects, and to stand out from your competitors.
Better understand the concept of branding
Branding is a person’s perceived representation of a brand, company or product/service.
For a company, it is the general opinion of the public about it.
The image of a brand on the Internet is therefore Spain Phone Number List assessed through what Internet users think of the company, that is to say the way in which they perceive and judge it in relation to its professional activity.
It is constructed by the perception of others .
Different elements come into play to give a brand image. Among these, we can mention in particular:
By their consistency , they return an overall positive opinion to observers (Internet users, customers, prospects). Otherwise, a less pleasant image is perceived by the public.
The importance of improving e-reputation
The image of a brand is imbued with values and makes it possible to convey strong messages.
Ultimately, it helps improve the trust of the target and build awareness around the business. It thus helps the company to remain competitive in relation to competitors and, at the same time, to attract and retain customers .
But the main problem is that most brands are not UK Email Database perceived as they would like to be.
Undeniably, this means that there are actions to be taken to bring the desired image closer to the perceived image.
So, if your brand image on the Internet as in society no longer symbolizes your vision and your values, it is high time to take concrete action to achieve your goals.
