It is the use of artificial intelligence to perform marketing tasks that normally require human intervention. For example AI technologies are used to make automated decisions based on data collection and analysis, as well as additional observations of audience or economic trends that may impact your marketing actions. The use of AI in Marketing can…
Although AI offers many benefits for marketing, it also presents several challenges that businesses must face when integrating it. Here are 4 of the most common challenges in using AI in marketing. AI relies on large amounts of data to operate efficiently and provide accurate insights. Do you have enough quality data to feed their…
AI systems often need to be integrate with other existing marketing tools and technologies. You will surely encounter interoperability and integration challenges, requiring adjustments and upgrades to ensure smooth operation between different platforms. Additionally, measuring and evaluating the performance of AI systems can be complex, especially to determine the true impact of AI on marketing…
To optimize your configuration, I give you some practical advice, including recommendations specific to GA4 compared to Universal Analytics. A property represents data from a user base. If data should generally be analyzed together, group it together in a single property. The data stream is the source of data for an application or website. Google recommends creating…
Once your account is created, configure your GA4 properties for your website and possibly your Android and iOS mobile applications. Click “Add Property” and follow the instructions to set up the data feed for your data source. Name your property and specify the website URL, time zone… mOnce the property is created, configure your data…
On Universal Analytics, you created your account from the analytics.google.com site and by following the creation wizard. For GA4, you open your account on the Google Analytics website. You can also create it from your Google Ads account or your Firebase account. This simplifies the process if you use these platforms. GA4 offers new configuration options to further…
To obtain valuable information on user behavior and measure the effectiveness of your digital strategy, Google Analytics is the reference tool. With GA4, the latest version of Google Analytics, you need to understand the new possibilities compared to Universal Analytics. his article to me during our weekly update: In Universal Analytics, you use views to create collections…
