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These features focus on improving the search for potential customers, so that your ad reaches the audience with the highest chances of converting. This way, you can maximize the impact of each investment and each click and make the most of your budget.

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Click here and download the most complete manual on how to successfully run advertising campaigns on Google (updated edition for 2024).
3-Interesting-Features-for-Google-Display-Campaigns

1) Dynamic customer search with product feeds

Previously, Google Display campaigns showed product ads based on the content users visited on your site. Now, Dynamic Customer Search shows products based on a user’s past interactions with Google and sites in the Google Network.

Thanks to this new source of information and its machine learning algorithms, Google is Europe Cell Phone Number List to evaluate the performance of different products in your catalog and show those that best fit the user’s interests and are therefore more likely to generate conversions .

If you use Facebook Ads in your campaigns,

Ou’ll probably be familiar with this feature, as the social network has a very similar one. To activate dynamic customer search with product feeds in Google Ads, simply link a product feed to a display campaign. Google will then optimize the product selection for you.

 

2) An expansion of more precise segmentation

You can now select the targeting extension option in your campaign settings to How to Build Telemarketing service the reach of your ads. This way, in the words of the platform itself, you will get more conversions at the same cost per acquisition (CPA).

Previously, advertisers had to increase

Bids to take advantage of the budget at the end of a campaign cycle.

This new feature includes a slider tool to increase

Decrease the reach of a campaign. As you adjust this setting, you can see estimates of the number of impressions per week. This gives advertisers more control over the reach and cost of their campaigns.

 

3) Create custom audiences based on user intent

For years, audiences for Google Display campaigns have been based on selecting the right keywords. Now, Google is going one step further to automatically create audience segments based on user intent . This segmentation is based on the most common keywords

URLs in the content that users see

When they are searching for a product or service, as well as on the current audience segmentation in your account. In short, it is a feature that allows you to increase the conversion probabilities of your campaigns without any extra effort on your part.