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However in order for them to be as useful as possible, care should also be taken to make them attractive Would you like to effectively keep the attention of your recipients, but you don’t quite know how to achieve it? The solution may be to make your UK Email Database content more attractive by taking care of a few simple elements. We encourage you to read our today’s article learn more about it! Contents Why is properly optimiz website content so important? Ways to keep the user’s attention Use photos, graphics, other visual assets Break the text into sectionsheadings.