French study to develop code of good conduct to regulate influencer activities
Emmanuel Macron’s government is seeking to create a code of good conduct for influencers to regulate the advertising model on which a growing number of brands are French study betting. In this way, the French government launches a public consultation to regulate the activities of influencers to avoid consumer fraud, misleading advertising or bad practices such as not mentioning that brands sponsor their posts.
Influencer marketing is an increasingly common practice
Currently, content creators focus a large part of for brand advertising in their digital marketing strategies, which is why there is a need to regulate this business. France has introduced two legislative proposals in executive data the past two months to combat illegal business practices in influencer advertising in the country.
As Le Monde noted, the Economy Ministry last month summoned influential people, institutions and consumer associations because “they play a role in our daily lives and bear special responsibilities.” Economy Minister “Most people follow the rules, but there are some scams or oversights, such as not saying brands pay for content,” Bruno Le Maire told the advisory website. “The site is open until December 31. In January, these measures will be implemented in March.
France takes measures related French study
The French Economy Ministry says there are approximately 150,000 influencers in the country, and although 44% of them have between 1,000 and 5,000 followers UK Email Database those who achieve star status can charge large fees to publish an article on their social networks . Currently, there is a French code of good conduct for influencers, which content creators follow voluntarily.
As Le Maire assured, the goals of this new consultation are clear: “to protect consumers and accompany responsible influencers” while “punishing those who do not respect the rules and good conduct”.
