This particular case brought us a lot of learning
We insist that the company invests in SEO as the baseline of the digital marketing project. This is because investing in organic search requires decision-makers to commit to the long term and not be too anxious for quick results. When this doesn’t happen. it’s common for the company to question our work in the first few months. without giving it time. which is crucial for a campaign to evolve and provide a return. But. when we talk. to Construtora CRD years ago. we didn’t have that premise. So. we agre. to do a project focus. only on sponsor. links. Target. for the short term. But. unlike other projects. we were successful. And we summarize this result in a few factors: the CRD look. at the result. not our execution; the company was patient and wait. months for the return to happen; decision-makers got involv.
Capture landing pages Capture landing pages
Providing insights for improvement and seeking to understand how they could help. In any case. after all. how do we approach the issue of paid m.ia? Working on the following fronts: capture landing pages; Facebook Ads campaigns; Google Ads campaigns. Capture landing pages Capture landing pages In any sponsor. links campaign. you certainly know that there will be segmentation work to ensure that the right people are reach. . The following will be consider.: region; age; income; interests; gender; Consumption habits; among others. And we all also Latest database know that a company’s website is generally a more heterogeneous channel. which presents different products and ne.s to deal with disparate audiences.
In other words. does it make sense to send traffic from a sponsor. link campaign to the website? Unless you have a very specific page on the website. target. at that product. that audience and that interest. no. it doesn’t make sense. This is the logic that supports the landing page routine . For each campaign. which had a specific segmentation. we creat. landing pages to receive and convert traffic from paid m.ia efforts. This way. it was possible to avoid losing leads that would enter the website and get lost in content that ne.. to be generic and not target.. Facebook Ads and Google Ads Facebook Ads and Google Ads In the case of a mass product. aim. at the consumer UK Email Database public. we ne.. to consider channels with greater reach and possibility of segmentation. Without much of a secret. we consider Google and Facebook.
