Personalizing the subject line with the recipient’s name. This is one of the most basic and effective forms of email personalization. According to a study by Experian, emails with personalized subject lines are 26% more likely to be open than those without. Personalizing the content of the email based on the recipient’s interests. This can…
Email segmentation is the process of dividing your email list into smaller groups based on shared characteristics. This allows you to send more targeted and relevant emails, which can lead to higher open rates, click-through rates, and conversions. There are many different ways to segment your email list, but some of the most common include:…
Spam is a major problem for email marketers. In fact, according to a study by ReturnPath, 74% of all emails sent in 2022 were spam. This means that if you’re not careful, your emails could end up in the spam folder, where they’ll never be seen by your recipients. There are a number of things…
