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The most popular music streaming platform gives you the chance to connect with users when they’re not looking at their screens and offers several formats that are very interesting for advertisers who want to invest in digital advertising .
But compared to other advertising solutions
It’s not very well known, which can make it seem intimidating. That’s why, in this article, we’ll explain everything you need to know about it.
Do you want to know which digital
Advertising formats work best ? Click here and download the related ebook for free .
advertising on spotify and how it can benefit you
Why should I advertise on Spotify?
For its audience figures
Spotify is a very popular app that is also fully integrated into the Middle East Mobile Number List lives of its users, who listen to its thematic playlists on all kinds of occasions: while driving to work, before going out to party, to do yoga,… These are some key figures provided by the platform itself to understand the impact you can achieve with advertising on Spotify :
109 million ad-supported active users each month
Over 40 million songs organized into over 3 billion playlists.
100% of registered users have the same identity across devices
Multi-device users listen to free music for 2.5 hours a day.
The demographic profile of users is divided between both genders (52% men and 48% women) and users between 18 and 24 years old predominate (28%), followed by the 25 to 34 segment (26%).
Because it is easy to use
Marketers are used to display , video and text ads, but audio is a less-explored territory. The good Phone Number Library is that Spotify can help you with the recording process thanks to its Ad Studio feature .
Ad Studio is a self-service advertising platform
That lets you create an audio ad from scratch in under 10 minutes. Simply upload your script and choose your preferred voice and background song. Spotify will record it, mix the music, and create the ad for you for free (you can create campaigns with budgets starting at $250). Ad Studio also provides impression forecasts based on your chosen audience and handles all campaign performance reporting.
Because it allows you to connect with your audience in a different way
Users are a bit saturated with banners and ads on social media , but advertising on Spotify allows you to infiltrate different moments of their daily lives. Of course, since it is disruptive advertising, you have to make sure more than ever that what you offer is relevant to the target audience.
