This had been said by Gema Muñoz Key Business Metrics Vera (aka Sorprendida), a high-level marketing analyst, and CEO of El Arte de Medir. And it is something that I have to apply every day in my company – measure the most important business metrics and obtain actionable information. In this post I am going to talk to you precisely about this. What are the key metrics of a company to measure its performance, and I will do so based on my own experience with my project and clients. You may also like: What is a KPI in marketing? Most important metrics Best Marketing Strategies for Companies 20 best Master’s Degree in Digital Marketing to study online.
Examples of business metrics Key
If I had to stick with one set of metrics, then I would definitely choose my sales metrics. After all, selling is the basis of any business that works. If you can’t get new clients, you can’t stay afloat. It’s not enough to have a strategy that works, you also executive data need to know why it works . For a business, measuring sales is essential if you want to grow. Let me tell you a secret : big companies measure almost everything. Not just the number of sales and the conversion rate each month. Less apparent things are also measured, such as the time to close a sale, the achievement of objectives , and much more data.
Conversion rate
The conversion rate is a percentage calculated between the two sales metrics above. Measuring the conversion rate helps you above all to see your effectiveness in closing business. If you get the same leads every month, but you double your UK Email Database conversion rate, then you will have double the business with the same effort.To measure this metric, you need to consider setting sales objectives with specific deadlines. The fun of having commercial objectives goes two ways.
