Performance, integration and evaluation

AI systems often need to be integrate with other existing marketing tools and technologies. You will surely encounter interoperability and integration challenges, requiring adjustments and upgrades to ensure smooth operation between different platforms. Additionally, measuring and evaluating the performance of AI systems can be complex, especially to determine the true impact of AI on marketing…

Use one property for each user base

To optimize your configuration, I give you some practical advice, including recommendations specific to GA4 compared to Universal Analytics. A property represents data from a user base. If data should generally be analyzed together, group it together in a single property. The data stream is the source of data for an application or website. Google recommends creating…

Configuring GA4 Properties

Once your account is created, configure your GA4 properties for your website and possibly your Android and iOS mobile applications. Click “Add Property” and follow the instructions to set up the data feed for your data source. Name your property and specify the website URL, time zone… mOnce the property is created, configure your data…

From where to create your GA4 account

On Universal Analytics, you created your account from the analytics.google.com site  and by following the creation wizard. For GA4, you open your account on the Google Analytics website. You can also create it from your Google Ads account or your Firebase account. This simplifies the process if you use these platforms. GA4 offers new configuration options to further…

It was Laurent  who suggested

To obtain valuable information on user behavior and measure the effectiveness of your digital strategy, Google Analytics is the reference tool. With GA4, the latest version of Google Analytics, you need to understand the new possibilities compared to Universal Analytics. his article to me during our weekly update: In Universal Analytics, you use views to create collections…

What are some creative ways to use GIFs or videos in emails?

GIFs and videos are a great way to add visual interest and engagement to your email marketing campaigns. They can help you grab attention, explain complex concepts, and even add a touch of humor. In this article, we’ll discuss some creative ways to use GIFs and videos in your emails. We’ll also provide tips on…

You Should Get High Authority Links From Similar Sites in Your Niche

If so please write a compelling answer mentioning your site in the body. Keep track of your answers. Most of the time journalists will not respond to your answers. But that’s okay! If the investigation is still ongoing you can send a follow-up email with your response and politely ask if they have. Conclusion Don’t…

Structure-oriented Don’t Write Paper Text in Long Paragraphs That Exceed a Line

That are mandatory. Buyers will not understand how to receive the goods without these components. The presence of such components is therefore mandatory. elective. Mandatory Components An important mandatory element is the delivery direction. Buyers must ensure that you can ship the order to the specific address. So the statement that we deliver goods throughout…