Net Promoter Score: advantages and limits for measuring satisfaction

PUBLISHED ON JANUARY 11, 2023 BYAUTHOR AUDREY TIPSNO COMMENTS The Net Promoter Score (NPS) is a key performance indicator used by many companies to measure the satisfaction and level of commitment of their customers. . It then becomes easier to adjust your strategy based on consumer feedback and feedback to deliver a better customer experience….

questions about promoting a feature film at the cinema

It all depends on the type of film – fiction, animation, documentary, art & essay  the average for French films is around 10% of the total budget. What are the main communication media of a film. The main communication media are trailers. display advertising (print), publications in the press and promotion on the web, mainly…

frequently asked questions about the interest of a popup store for an e-commerce site

First determine your goals. Some goals are not viable for a pop-up store. If your results are mixed on the Internet or if your finances are not very stable, it is strongly advised not to open its pop-up store. How to best prepare for the opening of a pop-up store? In order to put the…

To conclude on the opening of a pop-up store dedicated to e-commerce

There are many types of pop-up stores. To find out which one suits you, define your objectives in advance and prepare a small market study. With these elements in hand, you will decide if it is appropriate to create a pop-up store. Once launched, choose a location and precisely define your communication plan. It is…

Prepare the ground carefully to propel your pop-up store

Before you even start promoting your pop-up store, do some market research to find the perfect venue and make sure it meets all of your criteria. For this, check with your current customers or with your potential customers. For this, nothing better than qualitative or quantitative questionnaires . , choose a store with a lot of traffic….

Go meet your customers

 If the majority of your e-commerce site’s customers are in Paris or Marseille, it may be beneficial to reach out to them by opening a pop-up store. This objective has great advantages, because you already know your customers. Your communication will then be much easier. In this case, with the opening of this pop-up, you…

E-commerce site: how to open and promote a pop-up store

If you have your own e-commerce business, you have certainly already thought about opening a physical store. The creation of a concept store, a showroom or any type of Pop-up Store offers many advantages. nBut it also presents a number of risks. It is also the exchange last week with Arthur d’Hausen , expert in Digital Marketing ,…

frequently asked questions about the use of Artificial Intelligence in Marketing

It is the use of artificial intelligence to perform marketing tasks that normally require human intervention. For example AI technologies are used to make automated decisions based on data collection and analysis, as well as additional observations of audience or economic trends that may impact your marketing actions. The use of AI in Marketing can…