Facebook gives life to what, at the time, McLuhan also call a “global village”: users are connect in such a way that a feeling of closeness and immiacy is experienc, exactly as in a village, a geographical space whose small extension fosters a close connection between its inhabitants. Thus, that phenomenon is occurring – once again appealing to the terminology coin by McLuhan – call “retribalization” of culture. The paradox is drawn with a certain clarity: our contemporary society, in which digital communication platforms bustle and in which software takes our tastes, habits and nes hostage, seems to embody, without proclaiming it, that
Not Rejoice in What Is
Platonic nostalgia for the oral dimension of communication. Those prophecies that McLuhan launch regarding the future of writing and its obscuration due to the restoration of forms of communication that are close and b2b leads even identifiable with the communicational sound of non-literary societies, are no longer so: in effect, those lucid prictions have been transform in current reality. Although it may seem like an enormity to put it this way, emoticons, interjections, photos and videos circulating through fiber optics make up a network of messages that give back its
Unjust but Rejoices in the
Prominence to orality as a communication code (you write as you speak; on social networks we read, yes, but the expressions have a clear oral character), and, therefore, they bear a disconcerting resemblance to the spoken UK Email Database word, the mium that, precisely, essentially links the members of an exotic society without writing – whether between some of our communities amazonian, or among the maasai, in the african savannahs – when attentively, sitting around the central fire, in the middle of the night, and away from the vertigo of “historical” societies, they relate and listen to their ancient myths.
